I always see the number 3 as a triangle, and when I received the assign- the 3 of hearts- was pretty obvious to me make a kind of love triangle, and a love triangle is always a little conflictive and sometimes bizarre. I don’t know why I use here just masculine characters, but definitely they are ambiguous, very different between them and slightly aggressive, maybe complicated in this situation... because three’s a crowd.

The idea was pretty simple. I wanted to somehow combine the forms of the club and the number 4 in an interesting, beautiful way.

I’ve been playing with stripes a lot recently, using undulating movements to create 3D shapes, based on an isometric grid. I wanted the type to be both bold, and sort of subtle/recessive. The red stripe was a last minute (1am) addition.

The idea came from a biblical Word, where it explain how Jesus will come for the second time, he will show on a White horse with a White and shinny dress, with a sword in the hand and a Crown in the head. It speaks that the one that was called by love will come this time on a horse from the heaven with a White dress, a sword and a Crown to make justice, so we make a representation with our own style to describe this prophetic Word. With a research, we realize that the number seven it’s the number of perfection and the sword is associated to the divine Word.

We liked the idea of a wolf standing guard at a mega vintage synthesizer, a synthesizer that no one has ever played. Only the wolf knows the sound of the synthesizer. An image of a little dream that inspires us a lot.

Perched high on the Dublin mountains lies The Hellfire Club, an 18th century hunting lodge with an infamous history of outrageous behaviour and depravity. Accounts of the club’s meetings claim that members drank “scaltheen”, a mixture of whiskey and hot butter, and that they left a chair vacant at each gathering for the Devil. One of these accounts tells of a stranger who arrived at the club on a stormy night. Invited in, he joined the members in a card game. As one player dropped his card on the floor he bent under the table to retrieve it and noticed that the stranger had a cloven hoof. At this point the visitor disappeared in a ball of flames ;)

It’s a Lion-headed king slaying a snake. The design is based on a classic King card design, I just tried to put my style in it. I wrote キング in the banner, which is Japanese for “king”.